Barbershop on-demand app has been a long time coming
IDSC "BlackTechLogy": Grooming industry finds new way to get customers via mobile device: theCut

This post is part of a series entitled “BlackTechLogy.” Click here for the archived posts.
Sometimes you see a new mobile app’s release and wonder, “Why didn’t I think of that?” Other times you’re surprised there aren’t more of these already and what took so long. My response was the latter when I read news of theCut mobile app—technology built specifically for barbers and barbershops. The app, available via iPhone and Android devices, is an on-demand app that allows barbers to have a more expansive client base and book more appointments.
With so many same-day, on-demand mobile apps for food delivery (UberEats, GrubHub, DoorDash, Postmates); dog walking and caregiving (Rover and Wag!); grocery delivery (Instacart, Mercato, Whole Foods Market via Amazon Prime, Gopuff, Shipt); and handymen services (Fixer), the grooming and beauty industry seemed like the obvious one that was next up. While it’s not uncommon for beauticians and barbers to make house calls, coronavirus spreading in 2020 certainly made those house calls more complicated.
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Even the Zariffs of the world who have a steady client base (OK, probably not the 44th president of the United States of America) had to make sure their own clients were following safety protocols (and vice versa) to be able to keep their hair hustle going. Unlike other essential businesses, this one (along with plenty of others) requires people to touch each other. That six-foot distance simply does not work in the barbershop or beauty salon.