Whether 22 days or two, veganism continues to make an impact
IDSC "Window Shopping" December Exclusive: Celebs pique the interest of African-American aspiring vegans and vegetarians
Doctors are treating patients with food as medicine — finally. Vegan burgers have trickled their way into grocery stores and fast food chains around the world. Vegetarian meals and fitness apparel are a hot topic on social media. And The Economist even declared 2019 the “year of the vegan.” But three years later, does this health trend still hold up? Thanks to increased exposure, wider retail chain selections and a few cool celebrities testing out the culture, it does indeed.
Celebrities made veganism cool(er)
Power couple Beyonce and Jay Z took a little flack in 2014 for admitting they were not vegans. That didn’t stop them from trying out the 22-day excursion into veganism courtesy of 22 Days Nutrition. Partnering with her nutritionist/trainer Marco Borges, the songstress and rap legend Shawn Carter offered one set of free lifetime concert tickets just for signing up on the plant-based meal site The Greenprint Project. True to their word, there was a winner — Anjunelly, a full-time mother of two teens from Virginia.